{"id":17749,"date":"2017-11-08T20:36:23","date_gmt":"2017-11-08T19:36:23","guid":{"rendered":"https:\/\/acc.creditexpo.be\/\/?p=17749"},"modified":"2017-11-08T20:36:23","modified_gmt":"2017-11-08T19:36:23","slug":"banque-physique-ou-mobile-la-gen-z-aime-les-deux","status":"publish","type":"post","link":"https:\/\/acc.creditexpo.be\/fr\/banque-physique-ou-mobile-la-gen-z-aime-les-deux\/","title":{"rendered":"Banque physique ou mobile ? La Gen Z aime les deux !"},"content":{"rendered":"

Les jeunes entre 18 et 21 ans pr\u00e9f\u00e8rent la banque mobile comme canal de paiement. Pratiquement deux tiers de la G\u00e9n\u00e9ration dite Z ou \u00ab Gen Z \u00bb effectuent au moins une fois par semaine des op\u00e9rations par banque mobile. Tel est le r\u00e9sultat que livre l’\u00e9tude \u00ab Driving the Future of Payments \u00bb men\u00e9e par Accenture aux \u00c9tats-Unis et au Canada. Ce r\u00e9sultat cadre avec celui d\u2019\u00e9tudes pr\u00e9c\u00e9dentes qui d\u00e9montrent que les consommateurs pr\u00e9sentent surtout un profil hybride, y compris en Belgique.<\/p>\n

Le consommateur fait le choix de l\u2019hybride<\/strong><\/p>\n

L\u2019\u00e9tude d\u2019Accenture d\u00e9montre que la Gen Z privil\u00e9gie l’option mobile. 69% des jeunes qui la composent ont recours aux services bancaires mobiles sur une base quotidienne ou hebdomadaire. Pour les baby-boomers, ce chiffre tombe \u00e0 17%.<\/p>\n

Il ne faut cependant pas en d\u00e9duire que la Gen Z rejette les autres instruments et canaux de paiement. Ainsi, ces jeunes ont encore recours aux esp\u00e8ces. Lorsqu\u2019ils effectuent des achats dans un commerce physique, 28% d’entre eux pr\u00e9f\u00e8rent d\u2019ailleurs payer en esp\u00e8ces. Pour la g\u00e9n\u00e9ration pr\u00e9c\u00e9dente, les Millennials ou G\u00e9n\u00e9ration Y, ce chiffre n\u2019est que de 18%.<\/p>\n

L\u2019\u00e9tude pr\u00e9cit\u00e9e pr\u00e9sente un panorama du paysage de paiements am\u00e9ricain. Pour la Belgique, nous ne disposons pas de chiffres comparatifs. Cependant, les r\u00e9sultats cadrent avec le profil hybride de la Gen Z mis en \u00e9vidence dans une pr\u00e9c\u00e9dente \u00e9tude du Boston Consulting Group.<\/p>\n

Cette derni\u00e8re \u00e9tude, intitul\u00e9e \u00ab The Bionic Bank \u00bb, d\u00e9montre que la moiti\u00e9 des Belges pr\u00e9sentent un profil hybride et donc effectuent des op\u00e9rations bancaires en ligne tout en appr\u00e9ciant aussi de se rendre dans leur agence bancaire physique. 26% des clients bancaires travaillent exclusivement en ligne avec leur banque, alors que 23% ne souhaitent quant \u00e0 eux qu\u2019un service en face-\u00e0-face.<\/p>\n

\"\"<\/p>\n

C\u2019est la fin du portefeuille en cuir<\/strong><\/p>\n

Selon Accenture, la Gen Z sera probablement la premi\u00e8re g\u00e9n\u00e9ration \u00e0 opter int\u00e9gralement pour un portefeuille num\u00e9rique rassemblant toutes les informations relatives aux paiements. Mais ils ne sont pas les seuls. 23% de l\u2019ensemble des consommateurs remplaceraient leurs applications bancaires par un tel portefeuille num\u00e9rique global. Avec 45% des baby-boomers, ce sont les 60-70 ans eux-m\u00eames qui seraient les plus rapides \u00e0 franchir le pas.<\/p>\n

L\u2019exp\u00e9rience fait la diff\u00e9rence<\/strong><\/p>\n

La G\u00e9n\u00e9ration Z et la G\u00e9n\u00e9ration Y sont deux g\u00e9n\u00e9rations o\u00f9 l’exp\u00e9rience du client fait la diff\u00e9rence. 70% d’entre eux s\u2019int\u00e9ressent aux conseils et services propos\u00e9s en mati\u00e8re de paiements num\u00e9riques de mani\u00e8re \u00e0 pouvoir mieux comprendre et g\u00e9rer leurs finances.<\/p>\n

Cela signifie que 61% d’entre eux sont \u00e9galement dispos\u00e9s \u00e0 communiquer leurs donn\u00e9es bancaires \u00e0 des tiers si cela peut leur procurer une exp\u00e9rience enrichissante en tant que client.<\/p>\n

Pour plus d\u2019informations<\/strong><\/p>\n

Pour plus informations sur l\u2019\u00e9tude, n\u2019h\u00e9sitez pas \u00e0 consulter le site https:\/\/www.febelfin.be\/nl\/driving-future-payments-10-mega-trends<\/a>.<\/p>\n

Si vous voulez prendre connaissance de l\u2019\u00e9tude du Boston Consulting Group, cliquez ici : https:\/\/www.febelfin.be\/en\/digital-agenda-and-bionic-bank-survey<\/a>.<\/p>\n

Source: Febelfin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Les jeunes entre 18 et 21 ans pr\u00e9f\u00e8rent la banque mobile comme canal de paiement. Pratiquement deux tiers de la G\u00e9n\u00e9ration dite Z ou \u00ab Gen Z \u00bb effectuent au moins une fois par semaine des op\u00e9rations par banque mobile. Tel est le r\u00e9sultat que livre l’\u00e9tude \u00ab Driving the Future of Payments \u00bb men\u00e9e […]<\/p>\n","protected":false},"author":7,"featured_media":17744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post--17749","post","post--type-post","post--status-publish","post--format-standard","post--has-post-thumbnail","post--hentry","post--category-general"],"acf":[],"yoast_head":"\nBanque physique ou mobile ? La Gen Z aime les deux ! - Credit Expo Belgi\u00eb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acc.creditexpo.be\/\/fr\/banque-physique-ou-mobile-la-gen-z-aime-les-deux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banque physique ou mobile ? La Gen Z aime les deux ! - Credit Expo Belgi\u00eb\" \/>\n<meta property=\"og:description\" content=\"Les jeunes entre 18 et 21 ans pr\u00e9f\u00e8rent la banque mobile comme canal de paiement. Pratiquement deux tiers de la G\u00e9n\u00e9ration dite Z ou \u00ab Gen Z \u00bb effectuent au moins une fois par semaine des op\u00e9rations par banque mobile. 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